Which Content & Digital Marketing Services can be Outsourced?

Strengthen brand presence, reach more target customers, and drive sales through digital marketing with the help of expert talent and the latest technologies.

Why do companies outsource

Businesses can access mission-critical IT solutions without the additional cost of internally managing infrastructure, systems, and staff.

Content and Digital Marketing Categories

Content Marketing

This is the creation and distribution of relevant content to capture the interest of and drive action from a specific target audience.

From a business standpoint

Content marketing helps a business offer more value for customers by providing information that is relevant and useful to them, while also showcasing brand expertise. Effective content marketing creation requires time and consistency. Outsourcing this will ensure that content is continuously produced to achieve the business objectives.

Advantages

Produce a consistent volume of quality content

Increase brand presence and build authority and credibility

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Create customer loyalty and trust

Social Media Marketing (SMM)

Promote and advertise products and services through social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.

From a business standpoint

Through social media, a business does not only promote products and services but can also initiate conversations with target customers. It is a cost-effective means of advertising. Outsourcing social media marketing will ensure that the business can maximize the use of social media platforms, implement best practices, employ advanced tools, and have a dedicated team to regularly manage social media activities.

Advantages

Utilize a cost-effective way to advertise

Increase brand awareness and website traffic

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Engage and build relationship with customers

Search Engine Optimization (SEO)

SEO Optimization allows the content on your site to be found by those searching the Internet for products and services. Without SEO optimization the odds of your site, services, and products being discovered are incredibly low.

From a business standpoint

An SEO optimized site will appear at the top of search engine results during keyword searches. This adds a better customer experience and increases the conversion rate. SEO speciailists ensure that your site is optimized and ranking in searches accurately and effectively.

Advantages

Improve quality of leads that translate to sales

Increase brand awareness and credibility

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Create better customer experience

Search Engine Marketing (SEM)

This means getting online traffic through paid search listings. Similar to SEO, this enables putting content at the top of search engine results.

From a business standpoint

SEM is an efficient and cost-effective method to reach an already interested target market. A business can advertise to customers who are searching for the products and services it offers. Working with a service provider can help a business plan and strategize its SEM and provide the expertise and technology for its implementation.

Advantages

Reach highly engaged customers

Increase brand awareness and website traffic

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Measure and analyze the campaign performance

Pay-per-click Advertising (PPC)

This is an online advertising model in which a brand only pay a fee every time the ad is clicked. The ads appear on web pages, social media platforms, or mobile apps.

From a business standpoint

Implementing a PPC campaign can make a brand appear in search results instantly and reach targeted and new markets and drive them to the brand’s website. Employing a service provider can offer expertise and technologies used to set up and run a successful PPC campaign.

Advantages

Implement a targeted campaign while also reaching untapped audiences

Quick to implement and easy to measure and track

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Complements other marketing efforts

Email Marketing

The use of email to advertise or promote a product, service, or campaign to potential or existing customers.

From a business standpoint

With email marketing, a business can personalize messaging to its target audience. This can also maintain brand awareness, customer retention and relationships. There are tools and strategies for sending quality emails to customers that a business can utilize through third party services.

Advantages

Customize messaging for the target audience

Easy to implement and measure

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Lower cost than other mainstream marketing channels

Affiliate Marketing

The business rewards or pays commission to affiliates for each visitor or customer brought by the marketing efforts of the affiliate.

From a business standpoint

Through affiliate marketing, a business can reach more customers from the affiliates’ markets. It can also benefit from the marketing efforts of the affiliate and increase brand awareness while also building its reputation because of the endorsement. Partnering with a service provider will help a business reach more affililiates and help in the management of these affiliates.

Advantages

Get a larger volume of website traffic

Reach untapped target audiences

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Boost the brand reputation

Where to outsource Content & Digital Marketing Services

Asia has numerous outsourcing destinations that offer businesses with quality services, highly-skilled talent, and competitive rates.

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