Which Content & Digital Marketing Services can be Outsourced?
Strengthen brand presence, reach more target customers, and drive sales through digital marketing with the help of expert talent and the latest technologies.
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Content and Digital Marketing Categories
Content Marketing
This is the creation and distribution of relevant content to capture the interest of and drive action from a specific target audience.
From a business standpoint
Content marketing helps a business offer more value for customers by providing information that is relevant and useful to them, while also showcasing brand expertise. Effective content marketing creation requires time and consistency. Outsourcing this will ensure that content is continuously produced to achieve the business objectives.
Advantages
Produce a consistent volume of quality content
Increase brand presence and build authority and credibility
Create customer loyalty and trust
Social Media Marketing (SMM)
Promote and advertise products and services through social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.
From a business standpoint
Through social media, a business does not only promote products and services but can also initiate conversations with target customers. It is a cost-effective means of advertising. Outsourcing social media marketing will ensure that the business can maximize the use of social media platforms, implement best practices, employ advanced tools, and have a dedicated team to regularly manage social media activities.
Advantages
Utilize a cost-effective way to advertise
Increase brand awareness and website traffic
Engage and build relationship with customers
Search Engine Optimization (SEO)
SEO Optimization allows the content on your site to be found by those searching the Internet for products and services. Without SEO optimization the odds of your site, services, and products being discovered are incredibly low.
From a business standpoint
An SEO optimized site will appear at the top of search engine results during keyword searches. This adds a better customer experience and increases the conversion rate. SEO speciailists ensure that your site is optimized and ranking in searches accurately and effectively.
Advantages
Improve quality of leads that translate to sales
Increase brand awareness and credibility
Create better customer experience
Search Engine Marketing (SEM)
This means getting online traffic through paid search listings. Similar to SEO, this enables putting content at the top of search engine results.
From a business standpoint
SEM is an efficient and cost-effective method to reach an already interested target market. A business can advertise to customers who are searching for the products and services it offers. Working with a service provider can help a business plan and strategize its SEM and provide the expertise and technology for its implementation.
Advantages
Reach highly engaged customers
Increase brand awareness and website traffic
Measure and analyze the campaign performance
Pay-per-click Advertising (PPC)
This is an online advertising model in which a brand only pay a fee every time the ad is clicked. The ads appear on web pages, social media platforms, or mobile apps.
From a business standpoint
Implementing a PPC campaign can make a brand appear in search results instantly and reach targeted and new markets and drive them to the brand’s website. Employing a service provider can offer expertise and technologies used to set up and run a successful PPC campaign.
Advantages
Implement a targeted campaign while also reaching untapped audiences
Quick to implement and easy to measure and track
Complements other marketing efforts
Email Marketing
The use of email to advertise or promote a product, service, or campaign to potential or existing customers.
From a business standpoint
With email marketing, a business can personalize messaging to its target audience. This can also maintain brand awareness, customer retention and relationships. There are tools and strategies for sending quality emails to customers that a business can utilize through third party services.
Advantages
Customize messaging for the target audience
Easy to implement and measure
Lower cost than other mainstream marketing channels
Affiliate Marketing
The business rewards or pays commission to affiliates for each visitor or customer brought by the marketing efforts of the affiliate.
From a business standpoint
Through affiliate marketing, a business can reach more customers from the affiliates’ markets. It can also benefit from the marketing efforts of the affiliate and increase brand awareness while also building its reputation because of the endorsement. Partnering with a service provider will help a business reach more affililiates and help in the management of these affiliates.
Advantages
Get a larger volume of website traffic
Reach untapped target audiences
Boost the brand reputation
Where to outsource Content & Digital Marketing Services
Asia has numerous outsourcing destinations that offer businesses with quality services, highly-skilled talent, and competitive rates.
